Vehicle Owners: 20-Minute Interview on Connected Car Services
What We're Researching
We're running a paid study on vehicle ownership and the evolving role of connected digital services in cars. Our goal is to evaluate how drivers actually use built-in technology features versus standard mobile alternatives. This helps us refine the user experience of automotive software and digital interfaces.
How It Works
You will participate in a remote 20-minute voice or video interview focused on your driving habits. We will ask you to walk through your daily commute and describe how you use your car's connected features. You will react to different concepts regarding in-car digital services and provide direct feedback on what works well. Finally, we will wrap up with a few questions about your general vehicle preferences.
Who This Is For
We are seeking vehicle owners who actively use or have experience with modern in-car connected services. We welcome daily commuters, road trip enthusiasts, and anyone who relies on their vehicle's built-in digital features. Drivers of all major car brands with integrated technology platforms are encouraged to apply.
Responsibilities
- Join a 20-minute remote interview to discuss your vehicle.
- Describe your routine usage of connected car features.
- Provide feedback on the usefulness of built-in automotive technology.
- Walk us through how you prefer to handle navigation and media while driving.
Requirements
- Current vehicle owner or primary driver
- Familiar with using in-car connected services or digital displays
- Comfortable discussing your driving routines and technology preferences
- Ability to join a remote video or voice call from a quiet environment
