Enterprise CFOs: 20-Minute Website Evaluation

What We're Researching

We're running a paid study to evaluate the user experience and messaging of a public-facing corporate website. Our goal is to understand how top financial executives navigate public information and locate critical resources. Your feedback will directly influence how complex data and services are presented to enterprise leadership.

How It Works

During a 20-minute remote session, you will participate in a think-aloud usability test. We will ask you to share your screen and navigate through a specific public website while verbalizing your thought process. You will complete a series of brief tasks, such as finding specific corporate information or evaluating the clarity of service descriptions. Throughout the process, you will provide honest feedback on the site's layout, messaging, and overall utility.

Who This Is For

We are looking for currently serving Chief Financial Officers at enterprise-level organizations. You should have extensive experience managing corporate finances and be comfortable evaluating professional services online. We welcome CFOs from a variety of industries who routinely seek out high-level financial data and corporate partnerships.

Responsibilities

• Participate in a 20-minute remote think-aloud usability session
• Share your screen while navigating a public corporate website
• Complete a series of guided tasks to locate specific resources
• Verbalize your thought process and provide immediate reactions to site content

Requirements

• Currently serving as a Chief Financial Officer at an enterprise organization
• Comfortable participating in a recorded screen-sharing session
• Experience evaluating corporate financial services and B2B websites
• Able to articulate your thoughts clearly while navigating digital platforms