US Marketing Professionals: Survey on Digital Media and Programmatic Strategies

What We're Researching

We are running a paid study on the evolution of digital media, specifically focusing on connected TV and programmatic advertising strategies. This research will help us map how marketing teams allocate resources and make strategic decisions in a shifting digital landscape. Your perspective feeds directly into our understanding of current industry priorities and tactical shifts.

How It Works

You will complete an asynchronous text-based survey detailing your recent experiences with digital media campaigns. We will ask you to review various programmatic strategies and describe how your team approaches connected TV investments. You will also provide feedback on current market trends and the tools you use to manage these channels. The entire session is self-paced and can be completed remotely.

Who This Is For

We welcome marketing professionals who actively manage or oversee digital media and programmatic advertising efforts. Ideal candidates have hands-on experience with connected TV campaigns or digital media planning. We welcome media buyers, digital marketing managers, programmatic specialists, and marketing directors.

Responsibilities

• Complete an asynchronous survey detailing your digital media strategies
• Evaluate current trends in connected TV and programmatic advertising
• Describe how your team approaches resource allocation for digital campaigns
• Share feedback on the tools and platforms used for media planning

Requirements

• Active marketing professional based in the US
• Hands-on experience with digital media or programmatic advertising
• Familiarity with connected TV campaign strategies
• Comfortable discussing tactical media planning and execution