We are running a paid study on luxury fashion consumer habits and the appeal of designer ready-to-wear collections. Our goal is to understand what drives high-end apparel purchases and how shoppers evaluate different luxury brands. Your insights will help us map the modern luxury retail experience from initial interest to final purchase.
You will participate in a 25-48 minute AI-moderated video interview conducted entirely in Japanese. Using a computer or tablet, you will answer questions about your recent luxury shopping experiences and ready-to-wear wardrobe additions. The AI moderator will guide the conversation dynamically, asking you to elaborate on specific brand preferences and purchase decisions. You will need a quiet environment and a stable internet connection for the duration of the call.
We welcome consumers who regularly purchase designer ready-to-wear fashion and luxury apparel. Candidates must be fluent in Japanese and comfortable using digital platforms for video interviews. Whether you prefer established heritage brands or contemporary luxury designers, we want to hear about your shopping journey.