Advertisers and Creators: Influencer Marketing Campaigns

What We're Researching

We're running a paid study on the lifecycle of influencer and creator marketing campaigns. Understanding how brands navigate these partnerships helps improve the tools and platforms used for collaboration. We want to hear directly from the professionals managing and executing these initiatives.

How It Works

You will join a remote, AI-moderated interview to discuss your recent experiences with creator marketing. We will ask you to walk us through your end-to-end workflow, from initial planning and talent sourcing to campaign execution and performance tracking. You will react to different scenarios and share what works well (or poorly) in your current process. The conversation will focus on practical, day-to-day campaign management.

Who This Is For

This opportunity is for professionals actively involved in the creator economy and brand partnerships. We welcome in-house brand advertisers, agency media planners, talent managers, and content creators. If you have recent hands-on experience structuring or executing influencer campaigns, this study is a great fit.

Responsibilities

• Detail your end-to-end workflow for planning and launching an influencer campaign
• Discuss how you source, evaluate, and collaborate with creative talent
• Share insights on tracking performance and measuring campaign success
• React to various partnership scenarios and industry trends

Requirements

• Professional experience in advertising, agency work, or content creation
• Recent hands-on involvement in planning or executing influencer marketing campaigns
• Comfortable discussing brand partnership strategies and workflows