Go-To-Market Professionals: Interview on Workflow and Campaigns

What We're Researching

We're running a paid study on the day-to-day realities of go-to-market execution. The goal is to understand how teams navigate challenging leads and make pivotal campaign decisions in real time. Your firsthand experience helps us identify friction points and best practices in modern sales and marketing workflows.

How It Works

You will join a 15-30 minute remote video interview to discuss your recent go-to-market experiences. We will ask you to walk us through specific situations you have handled, focusing on campaign strategy and lead management. You do not need to prepare anything in advance for this conversation. The session is entirely conversational and relies purely on your professional expertise.

Who This Is For

We're looking for hands-on marketers and sellers at small companies (roughly 10–200 people) that sell a physical product or project-based service: construction, home services, remodeling, real estate, furniture, consumer goods or local retail. Owner-operators and generalists who wore multiple hats are especially welcome. This is not a fit for SaaS product marketers, large-company executives, or programmatic ad buyers.

Responsibilities

• Walk us through real go-to-market situations you have recently managed
• Describe your approach to handling challenging leads and pipeline friction
• Explain the daily workflow and campaign decisions you make

Requirements

• Professional experience in a go-to-market, sales, or marketing role
• Hands-on involvement in campaign decisions and lead management
• Comfortable discussing strategic workflows in a video interview