Agency Marketing Professionals: Cross-Channel Media Planning Interview
What We're Researching
We are running a paid study on how advertising agencies handle media planning and allocate budgets across multiple channels. This research helps us understand the tools and strategies used to optimize client campaign performance. Your insights will inform how media buying workflows can be improved for better overall efficiency.
How It Works
You will join a remote video interview to walk us through your typical media planning process. We will ask you to describe how you evaluate different advertising channels and make budget allocation decisions for your campaigns. You may be asked to screen-share some of the software or dashboards you use for tracking media buys. The conversation will flow organically as we dive deep into your day-to-day campaign management strategies.
Who This Is For
We are looking for marketing professionals currently working at advertising or media agencies. We welcome media planners, media buyers, digital marketing managers, and account directors who actively manage ad spend. If you have hands-on experience allocating budgets across various advertising platforms, this study is a great fit for you.
Responsibilities
- Walk us through your typical cross-channel media planning process
- Describe how you allocate and adjust advertising budgets for client campaigns
- Explain the criteria you use to evaluate different media channels
- Discuss the primary tools you use for media buying and tracking
Requirements
- Currently employed at a marketing, advertising, or media agency
- Hands-on experience with media planning and buying
- Direct involvement in advertising budget allocation
- Comfortable discussing campaign strategy in a remote video setting
