Charitable Donors: 30-Minute Interview on Public Media

What We're Researching

We're running a paid study on charitable giving habits and perceptions of public media organizations. Understanding how people choose to allocate their donations helps clarify the broader landscape of media support. Your feedback will directly inform how organizations can better connect with their donor communities.

How It Works

You will participate in a 30-minute remote video interview with our research team. During the call, we will ask you to walk through your recent history of charitable giving. You will discuss the factors that motivate your contributions, specifically focusing on public media outlets. We will also ask for your reaction to different scenarios regarding community support and fundraising.

Who This Is For

We are looking for regular contributors and donors to charitable causes. We welcome individuals who support public radio, public television, local journalism, or community-driven media organizations. You should be comfortable discussing your donation habits and the values that drive your financial support.

Responsibilities

• Walk through your recent charitable giving history and decision-making process.
• Discuss your views on public media and community-supported journalism.
• Explain the factors that motivate you to donate to specific causes.
• Share your perspective on various fundraising approaches and messaging.

Requirements

• Active contributor to charitable organizations or causes.
• Familiarity with public media platforms (radio, television, or digital).
• Comfortable discussing personal donation habits in a one-on-one setting.
• Ability to join a 30-minute remote video call from a quiet environment.