Swedish Consumers: Interview on Professional Haircare Routines

What We're Researching

We are running a paid study on the daily habits and product preferences associated with professional-grade haircare. Understanding how consumers select and use these products helps us map current market trends. Your feedback will directly inform our evaluation of retail and salon-brand positioning.

How It Works

You will participate in a 40-minute AI-moderated interview from your own device. The system will guide you through a series of spoken questions about your current haircare routine and product usage. You will be asked to describe the specific brands you purchase and explain what drives those choices. The conversation flows naturally, adapting to your specific answers as you share your experiences.

Who This Is For

We are seeking female consumers based in Sweden who regularly purchase and use professional haircare products. Whether your routine focuses on salon treatments, specialized retail brands, or specific styling products, we want to hear from you. We welcome individuals with a strong interest in personal grooming and premium haircare maintenance.

Responsibilities

• Describe your current haircare routine in detail.
• Explain your preferences for specific professional products and brands.
• Answer follow-up questions from an AI moderator during a 40-minute session.

Requirements

• Consumer currently residing in Sweden
• Regular user of professional or premium haircare products
• Comfortable speaking openly about personal care routines