Website Users: 10-Second First Impressions Test

What We're Researching

We're running a paid study on early website designs to understand how clearly they communicate their core value proposition. Getting rapid first impressions helps us ensure the messaging lands effectively before a full launch. Your feedback directly informs how the site introduces itself to new visitors.

How It Works

You will participate in a quick, asynchronous desktop test. We will show you the top section of a website for exactly ten seconds. Afterward, you will answer two brief questions about what the company does and how likely you are to sign up. The entire process is highly streamlined and focuses entirely on your immediate gut reaction.

Who This Is For

We welcome everyday internet users who can provide honest, quick feedback on web design. You do not need technical expertise or specialized industry knowledge to participate. Anyone comfortable navigating standard landing pages and sharing their immediate thoughts is a great fit.

Responsibilities

• View the top section of a website for ten seconds
• Identify what the company does based solely on your quick observation
• Rate your likelihood of signing up for the service
• Submit your immediate gut reactions honestly and clearly

Requirements

• Everyday internet user comfortable browsing new websites
• Ability to articulate clear impressions after a very brief exposure
• Willingness to provide direct, honest feedback
• Access to a desktop or laptop computer for the test