Marketing Stakeholders: Discovery Interview on Advertising Tools

What We're Researching

We're running a paid study on how marketing teams approach advertising campaigns and utilize their current tool stacks. This research helps us understand the daily gaps and friction points in modern advertising workflows. The insights gathered will directly inform the development and refinement of a new marketing solution.

How It Works

You will join a 45-minute remote video call with our research team. During the session, you will walk us through your current advertising strategies and the software tools you rely on daily. We will then present a new solution proposition for your review. Finally, you will provide candid feedback on the proposed features and discuss how they might fit into your existing team workflow.

Who This Is For

We are hiring marketing professionals who actively manage or oversee advertising budgets and campaigns. We welcome Marketing Directors, Chief Marketing Officers, Growth Leads, and Digital Marketing Managers. Candidates should have a strong understanding of current advertising platforms and the software used to track campaign performance.

Responsibilities

• Walk us through your current advertising strategies and tool stack.
• Discuss the challenges and gaps in your daily marketing workflows.
• React to a new advertising solution proposition during the call.
• Provide honest feedback on how the proposed features compare to your existing tools.

Requirements

• Active marketing stakeholder or leader at your organization
• Familiarity with standard advertising tools and campaign management software
• Comfortable discussing marketing workflows in a remote video interview