General Consumers: Hair Color Virtual Try-On Evaluation

What We're Researching

We're running a paid study on the effectiveness and realism of digital hair color try-on tools. This research directly informs how augmented reality features map different shades and lighting conditions to real users. By gathering diverse feedback, we can improve the accuracy and confidence users feel when exploring new looks online.

How It Works

During this remote session, you will use both a computer and a smartphone to access a digital testing environment. You will be asked to try out various virtual hair colors using the device camera. We will have you capture these results in a well-lit room so we can observe how the application handles different lighting scenarios. Finally, you will answer a few questions about your experience and the realism of the digital overlays.

Who This Is For

We are looking for everyday consumers who are interested in testing out new beauty technology. You need to have access to a working smartphone, a computer, and a well-lit indoor environment to complete the tasks effectively. We welcome anyone curious about digital styling, augmented reality tools, or personal care applications.

Responsibilities

• Access a digital testing platform using your computer and smartphone
• Apply various virtual hair colors using the application camera
• Ensure your testing environment remains well-lit throughout the process
• Provide candid feedback on the realism and usability of the digital try-on experience

Requirements

• Access to both a reliable computer and a modern smartphone
• Ability to record or test from a well-lit room
• Comfortable using digital camera filters or augmented reality tools
• Willingness to share honest opinions about beauty technology