Ad Buyers: Interview on Campaign Management Experience

What We're Researching

We're running a paid study on the day-to-day realities of digital ad buying and campaign management. The goal is to better understand the tools, workflows, and decision-making processes professionals use to optimize their media spend. Your feedback will help evaluate the current landscape of advertising platforms.

How It Works

You will participate in a remote conversational interview about your recent experiences managing ad campaigns. We will ask you to walk through your typical process for setting up, monitoring, and adjusting active campaigns. You will share specific challenges you face when allocating budgets across different channels. Finally, you will provide feedback on your preferred tools and reporting methods.

Who This Is For

We are looking for active ad buyers, media planners, and digital marketing professionals who manage paid campaigns. You should have direct hands-on experience allocating ad spend and analyzing campaign performance metrics. We welcome professionals working at agencies, in-house marketing teams, or as independent consultants.

Responsibilities

• Walk us through your typical workflow for launching a new advertising campaign.
• Discuss how you allocate budgets across various digital platforms and channels.
• Describe recent challenges you have faced with campaign reporting or attribution.
• Share your perspective on the advertising tools and software you currently use.

Requirements

• Active role as an ad buyer, media buyer, or digital marketing manager.
• Hands-on experience managing and optimizing paid advertising campaigns.
• Familiarity with tracking metrics and adjusting budgets based on performance.
• Comfortable discussing your day-to-day media buying strategies.