Influencer Marketing Professionals: Interview on Creator Discovery Workflows

What We're Researching

We're running a paid study on the specific workflows used to discover and select content creators for marketing campaigns. Getting a clear picture of how professionals evaluate influencers helps us understand the current landscape of creator marketing. This research feeds directly into improving the tools and processes available to marketing teams.

How It Works

You will join a remote video call to walk us through your typical process for finding marketing campaign creators. We will ask you to describe the software tools you currently use and how you evaluate potential influencer partnerships. You will also screen-share some of your typical discovery workflows so we can see your process in action. Finally, we will gather your feedback on the biggest bottlenecks in creator selection.

Who This Is For

We are looking for marketing professionals who actively discover and vet creators for brand campaigns. We welcome brand managers, influencer marketing specialists, agency strategists, and digital marketing directors. Ideal candidates have hands-on experience using dedicated software tools to evaluate and select influencers for upcoming projects.

Responsibilities

• Join a remote video interview to discuss your creator discovery process.
• Walk us through the specific tools and platforms you use to evaluate influencers.
• Describe the metrics and criteria you use to select creators for campaigns.
• Demonstrate your typical workflow for managing influencer partnerships.

Requirements

• Marketing professional at a brand or agency
• Direct involvement in discovering and selecting content creators for campaigns
• Familiar with using software tools for influencer evaluation
• Comfortable discussing your day-to-day marketing workflows in detail