Influencer Marketing Managers: Interview on Creator Discovery Processes

What We're Researching

We're running a paid study on the methods and tools used to find creators for brand partnerships. The goal is to map the end-to-end workflow of influencer discovery, from initial search to final selection. Your experience will help us understand the real-world friction points in building campaign rosters.

How It Works

During this remote interview, you will walk us through a recent campaign where you had to source new influencers. You will also explain how you evaluate a creator's metrics, audience alignment, and overall fit for a brand. Finally, we will discuss the bottlenecks you experience during the selection phase.

Who This Is For

We are looking for marketing professionals who actively manage influencer or creator campaigns at a brand or agency. We welcome Influencer Marketing Managers, Social Media Strategists, Creator Partnerships Leads, and Talent Buyers. The ideal candidate has hands-on experience running searches and making final roster decisions.

Responsibilities

• Describe a recent time you sourced creators for a new marketing campaign.
• Walk us through the exact platforms, databases, or social tools you use for discovery.
• Explain your criteria for evaluating an influencer's audience and engagement metrics.
• Detail the approval process your team follows before finalizing a partnership.

Requirements

• Professional experience managing influencer marketing campaigns at a brand or agency
• Hands-on responsibility for sourcing, vetting, and selecting creators
• Familiarity with creator discovery platforms or social media search workflows
• Comfortable discussing your day-to-day sourcing strategies in a remote interview