Influencer Marketing Managers: Paid Interview on Creator Discovery

What We're Researching

We're running a paid study on the strategies marketing teams use to find and evaluate content creators. Identifying the right influencers for a campaign requires navigating a complex landscape of tools, platforms, and manual searches. We want to understand the real-world methods professionals rely on to build effective creator partnerships.

How It Works

During this remote interview, you will walk us through your typical process for sourcing talent. You will describe the software platforms you use, how you filter potential candidates, and the criteria that drive your final selection. We will also ask you to share a recent example of a successful discovery process. The session focuses heavily on your day-to-day workflow and the practical challenges you face during campaign planning.

Who This Is For

We welcome influencer marketing managers, brand strategists, agency campaign directors, and talent coordinators. You should have direct experience running searches for content creators and managing brand partnerships. Professionals working at either dedicated marketing agencies or in-house brand teams are encouraged to apply.

Responsibilities

• Detail your end-to-end process for sourcing content creators
• Explain how you evaluate and vet potential influencers for specific campaigns
• Discuss the software tools and platforms you rely on for talent discovery
• Walk us through a recent campaign where you successfully identified new creator partners

Requirements

• Active role in influencer marketing, brand strategy, or campaign management
• Direct experience sourcing and selecting content creators for marketing initiatives
• Familiarity with creator discovery platforms and manual search techniques
• Comfortable discussing your day-to-day workflow in a remote interview